Very often the mistakes you make with marketing on the web are preventable. But the flip side to that is you can paralyze yourself if you become overly anxious about what could happen. So then you will need to find your center of balance and perform your business tasks. But for most individual IM marketers, you have to give yourself time to get the right perspective.
Never anticipate or expect to make a mistake in your business and proceed with confidence.
Some of the very highest converting squeeze pages ever were ridiculously simple. Then of course there are the other kind that are so busy it makes you dizzy. It is always best to get to the point and do it in as few words as possible. Try to put yourself in their shoes even though it is hard to do and that may help you. When all is clearly laid out and the copy is short and sweet, then they can wrap their heads around it.
What is very interesting about site design is it does not always need to be nice in order to succeed. That is a demonstration of the difference your audience can make because sometimes they don't care about it. Ensure your site design looks professional and works in all browsers or at least the major ones. But you can have a very nice site with little effort because of all the resources on the web.
Take the time to Source research and find something that goes with what you're doing and you'll be fine.
Burn this in your head that the only kind of visitors you ever want are those that click site are highly targeted to your niche. That should be true but I'm not so sure all marketers or businesses know how to get it. But it's just part of learning IM and so it's understandable that new marketers will not be sure about it. It is easy to fall into the trap of going for volume rather than quality. Targeted traffic simply means that the people are from the niche you are working in. Anything less than what is targeted to your niche will get you nowhere all the time. Try to keep a healthy perspective on what you are doing to build your business. If you can develop this, the mistakes you make aren't going to seem that bad. Keeping a level head is the goal because that is what will help you function.